The Wisdom of Turtle Boy
He's Nearly Well Known !
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"Um. Battery experts?"
ASSC (short for Alien Space Ship Captain):
"Yes. There is a certain human named Michael Jordan who speaks on television. He advises his fellow earthlings to buy certain things, like a particular type of foot wear and a particular type of battery, made by a particular entity you call a company. We have come to believe that he must be knowledgeable about athletic shoes because he is a better than average athlete and therefore has surely made a complete study of athletic shoes. It is logical that humans with less knowledge of this type of footwear would be interested to hear his opinion.
But we have not, as yet, learned how he came to be an expert on batteries also."
Me - T Boy:
"Why do you think he is an expert on batteries?"
ASSC (looking a little surprised at my unsensible question):
"He speaks on television telling millions of earthlings what type of battery to buy. No one would do that unless they knew a lot about batteries. No one else would consider his opinion valid unless they knew he was much more knowledgeable about batteries than other humans."
"Um. Yes. That makes sense."
"So our theory has been that all basketball players must be knowledgeable about batteries. Michael Jordan being one of the best players must also know the most about batteries. We have been trying to verify this theory."
"Your theory is that all basketball players are battery experts?"
"Yes, of course, nothing else makes any sense. But so far we have not found any evidence to support this theory. We have studied many basketball players. We thought it would be easy to find evidence of their great interest in batteries. We expected to find them studying and discussing batteries all the time. Perhaps when they are all huddled around the one called coach during games they are discussing what they have recently learned about batteries. We were sure we would find electrical test equipment filling their homes. We thought we would find them conducting many tests on batteries and sharing their test results with each other. Surely Michael Jordan being the most knowledgeable would be conducting frequent classes to share his battery knowledge with other players. He must have conducted many many tests in order to convince himself that he was sure which batteries were the best ones for people to buy."
"I take it none of the basketball players you studied seemed very interested in batteries?"
"So far we have not found any evidence of interest in battery technology or in the comparative aspects of battery durability. The only time we have even heard them mention batteries was in a few brief discussions about the type or number of batteries that should go into a CD player or flashlight or similar small portable electrical device."
Well, enough of that. You get the idea. The conversation went on like that for a while. The aliens were basically struggling with what I think your question is really referring to. Why would humans be influenced in their battery buying decisions by someone who probably doesn't know anything about batteries? And it must surely be true that you are influenced. Those companies wouldn't pay Michael Jordan, and other stars, so much money if they weren't pretty sure that it was worth it.
To be fair to Michael Jordan, I have no idea how much he knows about batteries. But it is probably safe to assume that he has not conducted extensive battery comparison tests to see which brand is the best for the money. It is probably also safe to assume that he, like most other salespersons, is encouraging us to buy a specific brand of battery because he was paid a lot of money to do so, not because he feels strongly about which battery is the best one for us to buy.
I'll bet you aren't taken in by those commercials. We've noticed from the comments and letters we get, that the people who visit this web site are intelligent and thoughtful. Not the type that would buy a battery because a high paid basketball player on TV recommends it. Right?
hey, wouldn't it be interesting to conduct some battery tests of our own to see
which ones are best. Maybe we should do some battery tests for the web site. It
would make a good science project. If anyone does that, let us know, and we will
publish the results (if you do a good careful thorough experiment).
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